Google Analytics

This online web analytics course focuses on Google Analytics software. Learners will gain into designing campaigns and using Google Analytics tools for extracting data, increasing website traffic and conversions, and creating targeted marketing. Learn how to optimize and test pages for segmenting website traffic.

Google Analytics: $79

Course Content

  • Web Analytics and Data Collection
  • Principles of Google Analytics
  • Dashboards vs Reports
  • Key Metrics and Tools
  • Creating Filters, Segments, and Goals
  • Google Tag Manager
  • SEO Basics

Volume Pricing

To enroll 10 or more employees in this Web Analytics course, or to integrate any of our business skills courses with your Learning Management System, submit your request using our contact form or call 1-877-711-9557 during our normal business hours 9:00 am - 5:30 pm EST, M - F. One of our representatives will gladly assist you.

After completing Google Analytics you should be able to:

  • Explain how Google Analytics is used as a tool in web analytics.
  • List the concepts behind metrics, dimensions, and goal tracking.
  • Set up a Google Analytics account and tracking code for website data.
  • Create reports for audience, acquistion, behavior, and conversions data.
  • Describe how to use Google Analytics for ecommerce and content publishing.

This course is designed for users who want to increase website traffic and conversions through analytics.

  • Access Time: 90 days
  • Average Completion Time: 3 hours
  • Prerequisites: No prerequisites
  • Format: Self-paced online course
  • Fee: $79.00
  • Course Credit: 0.3 CEUs | 3.0 PDUs | 3.0 SHRM PDCs
  • Online, self-paced course
  • Open enrollment 24/7/365
  • No prerequisites
  • Interactive review exercises
  • Professional videos with complete transcripts
  • Ask the Expert feature - Submit questions directly to our experts
  • CEU/PDU/PDC Certificate

Access Time: You will have full access to Web Analytics for 90 days.

Completion Time: Completion time is dependent on several factors. The average completion time for this class is 3 hours. A student's prior knowledge, Internet connection speed, reading comprehension, optional exercises and videos all contribute to how quickly students complete our courses.

Certificate: An average test score of 70% is required to complete Google Analytics. Upon successful completion of this online course, you will be able to print your certificate instantly.

  • Access to an Internet connection
  • An updated Internet browser such as Chrome, Edge, Firefox, Safari
  • Web browser support for cookies (typically enabled by default)
  • Adobe Reader or Adobe Acrobat - Download Adobe Reader (free)

If you're unsure about any of these requirements or if you have questions please contact us through our contact form or by calling 1-888-658-6641 during our normal business hours 9:00 am - 5:30 pm EST, M - F. One of our representatives will gladly assist you.